There’s no such thing as a harmless typo. Unfortunately for publishers, any error be it a typo, a formatting glitch, inconsistent capitalisation or a mismatched pronoun, is never harmless. It says, “We don’t know what we’re doing.” Readers (admittedly, not all) look out for this. They prowl for errors, eagerly awaiting the chance to pounce on a misused semicolon or incorrect contraction and declare their editorial prowess.
Sadly, this is often to the detriment of the content. To ensure content has maximum impact, brands need skilled and professional editors. An editor is crucial to maintaining quality – not only to pick out typos but to protect a brand’s voice, message and story.
Read more at NewsModo.