I came across this gem on social media today. The mystery editor missed a few mistakes (bedroom is one word, built-in needs to be hyphenated, for example) but their efforts have drawn attention to the declining standard of advertising signage around Melbourne.
Here’s a more minor, but increasingly common one: unnecessary use of capital letters.
This example’s courtesy of ANZ (coincidentally, one of my clients). There’s no need for ‘bank’ to be capitalised in this instance (or many others, unless it refers to the name of a company).
Then there’s my local fish and chip shop, which boasts about its owners being from long line of “fisherman”. Not just written in chalk on a sandwich board, mind you. The typo is emblazoned on numerous beautifully-designed, glass-framed advertising signs displayed at the shop, and throughout a nearby shopping centre.
These are minor issues – but they’re also simple to fix. The best communications stand out for the message they convey, rather than the way they’re written.