Our Blog


About me

In my 14-year media career I’ve written and subedited for television news, newspapers, magazines, websites and state government departments. I love the new opportunities that come with digital media, including mastering new content management systems. I established Jaclyn McRae Media in 2014 after spending 2013 in Europe.

Key skills

Writing and editing

  • Producing flawless copy


  • Developing media campaigns, writing speeches and media releases for government ministers

Web production

  • Creating eye-catching, informative website pages using various content management systems

I’m an analytical thinker and I love to solve problems. I work well under pressure, having spent my career working to strict deadlines. I’m a creative thinker, accustomed to juggling multiple projects. Multi-tasking is a specialty and I work well in team environments. I adapt quickly to new systems and I’m calm in the face of adversity. Social media is a strong suit and I’ve worked on corporate Twitter, LinkedIn and Facebook accounts. I’m adept at Joomla and WordPress web content management, and MailChimp email campaigns. Software I’ve worked with includes InDesign, Photoshop and CyberPage.


“Adaptable, knowledgeable, personable – Jaclyn is a true professional.” – Yannick Thoraval, Department of Premier and Cabinet, State Government of Victoria. “When Jaclyn and I were part of the launch team on a new, daily news site, I came to rely on her grace under pressure, humour and sound judgement to get us through our crushing deadlines.” – Myriam Robin, Crikey.com.au. “In the high-pressure world of media, reliable, fast and calm professionals are worth their weight in gold. In the three years I’ve known and worked with Jaclyn McRae, she’s never let me down. I recommended her highly.”– Kath Walters.


Jaclyn McRae Media                                                              January 2014 ongoing As an editor of print and digital projects of various sizes, I work with business customers across Australia and the United States. Clients include Envato, Houzz.com, the Victorian State Government’s Department of Premier and Cabinet, The Growth Faculty, Element, Shine Australia’s The Bachelor program and Innovia Security. LeadingCompany (Private Media)                                        January 2012-April 2013 Production editor. Duties included subediting journalists’ stories, sourcing photos, uploading website content, compiling and sending a daily newsletter to subscribers, and generating website traffic through social media. Fairfax Media                                                                          November 2010-January 2012 Subeditor and letters editor for various news and lifestyle magazines including The Melbourne Times and The City Weekly. Liaised with journalists and contributors to ensure timely, accurate copy. Used CyberPage to design news pages and InDesign to edit lifestyle pages. Juggled various daily deadlines. VicRoads (Major Projects)                                           November 2009-November 2010 Communications adviser. Tasks included writing media releases for government ministers, organising and writing briefing notes for ministers’ media appearances, hosting public information events, and organising media events. Prime Television                                                                       January 2009-November 2009 Journalist and subeditor. Responsible for researching and composing nine daily news bulletins, all meeting strict deadlines. Fairfax Media (Warrnambool Standard)                                January 2001-December 2008 Journalist and subeditor. Rounds included: court reporting, police, sport, council, general news and features. Subediting duties included all of the above, plus designing pages, photo selection and headline writing. Western District News                                                               November 2000-October 2002 Cadet journalist for two years after deferring university degree in favour of a cadetship. Duties involved sourcing and writing stories, taking photographs, laying out pages and subediting fellow journalists’ work.

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